When patients ask AI who to call, who gets named?
Patients — and the activity directors who book your Derma Drive fleet — increasingly ask ChatGPT, Google AI, and Perplexity instead of scrolling ten blue links. This audit measures what those engines say about OnSpot in every market you operate, market by market, with receipts.
01First, credit where it's due
Your team is ahead of the curve — most practices haven't even heard of this.
OnSpot already publishes a clean llms.txt and full medical schema (MedicalClinic, FAQPage, ratings) — machine-readable groundwork almost no medical practice publishes yet. Someone on your side did real work here.
But markup is the entry ticket, not the win. The engines still have to choose to name you. Right now, in at least one home market, they don't:
02The Villages finding
Your Lady Lake office exists to serve this market. Here's today's answer shelf.
ChatGPT's actual answer, captured August 14, 2026 — four competitors recommended by name, with ratings. Google-grounded answers add SpotDoc (a name patients can easily confuse with yours) and Dr. Gurgen. Every AI-referred patient in The Villages is currently handed to someone else. Verified across three separate queries. All nine markets get this treatment in pilot week one.
03The 9-market scoreboard
One market audited to build this demonstration. The pilot scores all nine — patient prompts AND facility-director prompts.
04Why this is a fleet problem, not a website problem
Every empty day on a Derma Drive van is inventory that expired at midnight. Marketing that doesn't fill van-days is decoration. This system aims at both sides of the equation: patient demand fills the clinics; facility partnerships fill the fleet. The audit covers both — including how AI answers an activity director asking "how do I organize a skin cancer screening event for our senior community?"
05The 90-day plan
Audit all nine markets
30+ buyer-intent prompts per metro across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Visibility, accuracy, and who's beating you — with screenshots.
Build the AI marketing stack
Per-market content engine, HIPAA-aware ad campaigns and CRM recall loops, a facility-partnership outreach machine, and collateral generation. Everything your job posting asks of one human — built as a system, run by one operator.
Measure, monthly, forever
The prompt battery re-runs every month. Visibility scores trend on a one-page leadership brief. What gets measured gets booked.
06Samples — generated by the stack, reviewed by humans
Not mockups of what it might do. Actual first drafts, in your voice, produced while building this page.
"Florida sunshine has a memory."
Every year under it is on your skin — and caught early, skin cancer is one of the most treatable cancers there is. OnSpot's board-certified dermatologists have found 30,000+ skin cancers since 2021. Same-week appointments at our Lady Lake office, most Medicare plans accepted, no referral needed. And if your community books a Derma Drive visit — we come to your rec center.
Channels: Google Ads (Medicare-intent keywords), Facebook 55+ geo, rec-center print. Compliance: no PHI, no testimonials without consent, claims sourced to practice data.
A screening day your residents will thank you for
Dear [Director name] — one in five Americans develops skin cancer, and Florida retirees carry the highest exposure in the country. OnSpot brings a fully equipped mobile dermatology clinic to [Community name]: board-certified physicians, full-body screenings, insurance billed directly — zero cost and zero logistics for your team. We've run hundreds of these days across Florida and found over 30,000 skin cancers doing it. Two open fleet dates next month: [date] and [date].
Personalized per facility from a database of Florida senior communities, HOAs, and country clubs — built market by market.
Marketing week in one page
- Fleet: van-day utilization by metro, next 3 weeks of open dates flagged to sales
- Demand: new-patient bookings by source (ads / AI referral / organic / facility events)
- Spend: Google + Meta cost per booked appointment, by market
- AI visibility: shelf score per metro, month-over-month, vs. named competitors
- This week's call: one recommendation, one risk, one experiment
Same engine that publishes jwgre.com's market radar every morning — headless, no human in the loop.
This page took the lab one afternoon.
The 90-day pilot builds the machine that does it every week, across all nine markets — for less than a fraction of the salary in your job posting, with a system you keep.